As Seen On TV: A+R Stars In AmEx Small Business Saturday Ad

Some moments in life pass in a blink. Likewise, the half a dozen moments A+R appears in the television ad promoting the Small Business Saturday program for American Express.

Yet, we are absolutely honored to have been selected for the commercial. Shooting took place on all days, the morning of our opening party evening at our new A+R store on La Brea. We met the camera crew early at the Abbot Kinney store to begin shooting there, and then I left Andy there to complete filming while I rushed to La Brea to work with our A+R staff there to get that store ready for the party. What a day!

The 70-something member team behind the ad were wonderful, thankfully. And we love that A+R appears alongside our Abbot Kinney neighbors Bazaar and Mona Moore.

Besides a flash of Andy pulling up to the door on a bike, the sight of the Plumen bulbs and My Teapots, the biggest hoot is watching the able ribbon-tying hands of our Abbot Kinney store manager Chandler Neville. Without prior notice she would appear on camera, she gamely stepped in and tied one on during shoot day. What a star!

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Rose Apodaca