Read Up: Zeitguide

The first quarter is under our collective belt, yet we’re still soaking up the insight offered in Zeitguide 2013, the inaugural almanac from Grossman & Partners that taps the, er, zeitgeist in everything from finance and fashion to education and advertising.

Don’t be thrown by the throwback design of Zeitguide‘s online presence or limited-edition printed volume (it’s part of its appeal, actually). It’s a fast-read distillation of the cultural processing and filtering that Brad Grossman does for his corporate and high profile clients. Brad honed this intuitive skill over the years as a full-time cultural compass for producer Brian Grazer, whose ravenous interest in everything was matched by Brad’s ability to deliver.

I first met Brad during this time. I was west coast bureau chief for fashion industry bible Women’s Wear Daily and, having grown up in Southern California plugged into too many scenes, I was a natural source for him. We both think and talk fast and we bonded immediately. Brad would ring me late on a Friday for a tip on a downtown after-hours club, or we’d spend much of a party discussing what indie designer studios to visit or new chef to check out.

When Brad finally established his own consultancy, he also relocated to New York. He still comes out to L.A., mostly for a download session of his findings with Brian Grazer; he’s always good to organize a gathering, and those makeshift parties are filled with great conversation. And the two of us got to spend an action-packed week three years ago in Seattle when we helped lead an intensive week-long think tank for Microsoft’s Bing reboot.

Brad was also good enough to invite Andy and I to participate in this inaugural edition of Zeiguide, and we happily provided our design trends forecast for the year.

Zeitguide is available only online as hypertext or in print as a slim booklet for $35. The cover is emerald—you know, the shade of 17-5641 as chosen by color arbiter Pantone as the color of 2013.

THIS JUST IN! Take a minute to follow us on Twitter and tweet #zeitguide for a chance at winning a copy of the emerald-covered report.

Image of open book courtesy Cool Hunting

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Rose Apodaca