Arthur Danto Archive

Art Cleans Up: the Story Behind the Brillo Box

By: Rose Apodaca

Context is everything. On April 21, 1964, Andy Warhol marked his second exhibition by filling the Stable Gallery in New York with pine boxes silk screened exactly like the original boxes he found at his local supermarket packaging Brillo soap, Heinz ketchup, Campbell’s tomato juice, Mott’s apple juice, Kellogg’s cornflakes and Del Monte peach halves. […]